Case study: La Fin de la Rue

Creating a one of a kind holiday experience

Idea in brief

The Challenge

Create a stand-out offering in the saturated Provençal holiday-lets market

The Outcome

Brand strategy, art direction, end-to-end project management of a responsive website and a high end coffee table book

La Fin de la Rue is a perfect example of how a simple conversation can lead to an extraordinary result. Our client approached us because he was looking for someone to help him with photography. After meeting him to discuss his needs, we quickly ascertained that what he really needed was to find a way to transform his luxury property in France from just another holiday home to the ultimate A-lister getaway.

After researching, it became obvious that there are a multitude of places to stay in Provence. All were much of a muchness. But our client had something unique - he could offer a luxury sporting vacation. We helped him to determine this unique value offering and then distilled it into a brand strategy and identity. We determined the art direction and put together a team of top photographers and stylists designers to shoot on location in France. We project managed the delivery of a high end printed book and a responsive website that exceeded the client’s expectations.


  • Tailored Consulting including:
  • Brand Strategy
  • Creative Direction
  • Project Management

Further reading

The Work


Luxury personified

The essence of the luxury brand is captured in an impactful visual identity featuring a hand-drawn logomark

La Fin De La Rue Logo Development 2X
La Fin De La Rue Logo Complete 2X
La Fin De La Rue Colours 2X
The colour palette draws on Provençal golds and blues
La Fin De La Rue Fonts 2X

art direction

Photography to showcase the best of Provence

La Fin De La Rue Photography House 1X
La Fin De La Rue Photography Interior 1X
La Fin De La Rue Photography Garden 1X

art direction

A tangible experience

A beautiful high-spec coffee table book puts a ray of Provençal sunshine into the hands of an exclusive list of recipients

La Fin De La Rue Book Cover 2X
La Fin De La Rue Book Multiples Laid Flat 2X

art direction

Bespoke holiday rentals

A responsive website with an editorial style is perfectly pitched at a discerning audience

La Fin De La Rue Web Screen Rental 2X
La Fin De La Rue Web Screen Desktop 2X
La Fin De La Rue Mobile Web Screens 2X