Case study: Aspace

Repositioning a children’s furniture brand for the digital era

Idea in brief

The Challenge

To help Aspace make a comeback as the market leader in premium children's furniture

The Outcome

A consolidated vision, marketing strategy and brand positioning. This was rolled out across key collateral including a new responsive website. Ongoing marketing planning and implementation.


  • Values, Vision, Mission, Purpose Sprint
  • Marketing Strategy Sprint
  • Tailored Consulting including:
  • Creative Direction
  • Marketing Planning
  • Brand Management

Further reading

The Work

the brand

Refreshing the Aspace brand

The visual identity was brought up to date in a clean yet approachable style.

Aspace Logo Development 2X
Aspace Logo Complete 2X
Aspace Brand Colours 2X
aspace colours (yellow, blue set and red)
Aspace Brand Fonts 2X
aspace fonts

the beanies

Adding a bit more fun to Aspace

The Beanies are the emodiment of the brand's commitment to "today's family".

Aspace Beanie Example Campfire Guitar 2X
Aspace Beanies Example Pillow Fight 2X
Aspace Beanies Example Group Row Family 2X

brand application

Rolling out the new look

Everything from stationery to delivery vans and warehouse signage.

Aspace Stationery Set 2X

ecommerce web

A much stronger online presence

Responsive, e-commerce website to improve customer engagement

Aspace Desktop Home 2X
Aspace Desktop Product Page 2X
Aspace Mobile Web Pages 2X